By Dr. Sinclair Grey III
If an entrepreneur doesn’t value communication, they will not remain in business long. Let me say it this way. Because communication is vital to the success of any business endeavor, entrepreneurs must understand why they have to keep the lines of communication open between their employees and customers/clients.
Think about this for a moment. Have you ever called a business owner, got their voicemail and heard the following ‘voicemail is full?’ Wait a minute – you’re calling someone to do business with and end up hearing ‘voicemail is full.’ What was your impression – positive or negative? Did you end up doing business with that individual? Lastly, would you recommend him/her to your friends and/or associates? Too many times, business owners fail to do the simple things and because of that, they often wonder why they don’t have any customers or their phone isn’t ringing.
When customers/clients want to do business, they expect to hear from someone who can make things happen. With so many people competing for customers/clients, the last thing any business should do is not check and clear their voicemails. Even though running a business can seem overwhelming at times, there is still no excuse for a full voicemail. Remember this important lesson – a full voicemail is a lost opportunity.
Here are some ways in which you can avoid having a full voicemail:
- If you’re able, check your voicemail as soon as you receive a notification. Because so many entrepreneurs use their cellphones to conduct business, there is no excuse. If you’re in a meeting, make a note to check your message(s) immediately afterwards
- After listening to your voicemails, act. If it’s calling someone later or immediately, you need to do so and erase the voicemail. Failure to do so will lead to an overwhelming number of voicemails in your mailbox
- Understand that time is money. When people leave voicemails, they don’t want to wait long for a return call. The longer you take to return a phone call, the less likely you are to receive new business
- If you have the financial resources, hire someone who is professional to return calls promptly. I would suggest to return calls as soon as possible rather than the 24 hour time limit. Again I have to reiterate, phone calls equate to money. A full voicemail means no money and no clients
It’s bad business practice to keep your voicemail full so people can’t leave a message. Lacking this fundamental business practice prevents new business and referrals from supporting you. Let’s face it – little things do mean a lot. Why hinder progress because of laziness and/or procrastination to check and clear voicemails. Don’t let YOU get in the way of YOUR business from prospering.
Dr. Sinclair Grey III is a speaker, writer, author, success coach, and business trainer. Contact him at www.sinclairgrey.org, firstname.lastname@example.org or on Twitter @drsinclairgrey