Financial News

Beyoncé Partners With Luxury Nail Polish Brand to Sell $118 Nail Art

Beyoncé Partners With Luxury Nail Polish Brand to Sell $118 Nail Art

Reported by Liku Zelleke

It looks like Beyoncé’s fans now have one more thing to rejoice about. Queen Bey — as her fans affectionately call her — has just launched a new version of her nail art to add to the collection that was launched last December with NCLA.

The one design that stands out among her current set features “a golden beehive texture inspired by Beyoncé’s community of fans, with a subtle bee stripe overlay as an accent; the perfect way to show your loyalty to the Queen B,” the NCLA website reads.

The “Beyhive” pattern has been received as a way of “pledging allegiance” to the diva. A single set retails for $18, while a collection of seven sets can be bought for $118.
The project was launched after the singing superstar decided to collaborate with NCLA and form a partnership with manicurist Lisa Logan. So far, the nail art collection has been deemed to be a popular success financially and a hit with Beyoncé’s followers.

During the initial release last year, there were four-piece nail wraps in the collection that were inspired by her performances, music videos, and songs such as “Blow” and “Haunted.”

The “Je Ne Sais Quoi” nail wraps are designed in neon and intended to be “fun” and “flirty.” Meanwhile, “Cat-Calls On Cat-Walks” involves black and white striped nails, along with a mix of black lace with red rose patterns.

A star who seems to just keep on rising at every passing moment, Beyoncé was named at the beginning of this year as the most defining music artists of the 2010s by Billboard. Explaining why in a statement, they said, “Nobody’s perfect, but Beyoncé is just about as flawless as they come — and in the 2010’s, the rest of the music world was simply trying (and failing) to keep up with her.”

Source

 

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