By Dr. Sinclair N. Grey III
Anyone who has a business knows the importance of branding yourself as well as your product/service. With so many people starting businesses, it’s important to protect yourself by any means necessary. Let’s face it – without protecting your brand through legal channels, just about anyone can use your name and profit greatly. In case you’re still naive about the whole matter, do you remember what happened during the Republican primary of 2016. Former candidate Jeb Bush didn’t secure his domain name and Donald Trump purchased the domain name and had it directed to his own site. Here’s the lesson – secure your name. Even though this is a small example of protecting your brand, it’s a much bigger issue when you’re famous.
It looks like Beyoncé is trying her best to protect the name of her daughter, Blue Ivy Carter. Because Beyoncé has the money and the fame, one would assume it would be simple. However, according to a story in the New York Daily News, “An event-planning company with the same name as Beyoncé’s daughter has a clear message for the singer as she tries to trademark the moniker: Hold up.”
The Blue Ivy Company submitted documents in 2017 for the trademark. In addition to that, it’s also reported that the company was founded three years before Jay-Z and Beyoncé had their first daughter.
“It’s not the first time the Blue Ivy corporation has attempted to foil Beyoncé’s trademarking aspirations. The ‘Sorry’ singer was denied her effort to trademark the name Blue Ivy in 2012, with the court siding with the event company.”
At this point who knows how long this process will take. By adding the last name Carter to Blue Ivy, Beyoncé is hoping it will make a difference. However, this is a legal matter and nothing in the legal realm is ever guaranteed.
Dr. Sinclair N. Grey III is a speaker, author, and success coach. Contact him at www.sinclairgrey.org firstname.lastname@example.org or on Twitter @drsinclairgrey.org