Cooperative Economics

Black couple unveil BestTyme, a disruptive health tech company

Black couple unveil BestTyme, a disruptive health tech company

Historically, the Black community has been more likely to contend with chronic health challenges than their cultural counterparts. It is not common to hear stories of black innovators in the health tech space.

Meet Jamie and Jilea Hemmings who are married tech entrepreneurs who launched
a disruptive new platform called Best Tyme (, the easiest way for
physicians and medical sales reps to coordinate meetings.

A sleek work-hack for life-science professionals, the app allows clinicians to set
preferences for when and how sales reps meet with them, and sales reps to structure
their day by zip-code with an automatic calendar, meals and even routing function!

The app is available on iPad, Android, iOS and web. Free trial downloads are also
available on the Apple & Google App stores. Once the trial is complete there is a
monthly subscription for the representatives.

To date the couple has raised over $200,000 in VC funding to grow their team and
launch a revolutionary product.

“We are thrilled to launch Best Tyme to the market,” said Jilea, Best Tyme’s CEO and
Co-founder. “Our Feb 1 launch is going to revolutionize how doctors and medical sales
representatives schedule appointments and at the same time show the potential of
black innovators in the space.”

Modern medicine coexists with, and informs, pharmaceutical research and development
efforts. However, as any practicing clinician knows, workday time is precious and even
more precious is a doctor’s attention.

Most physicians prefer to critically evaluate novel pharmaceutical products and that is
best done when meetings with sales reps are concise, convenient and on-point.

The BestTyme app is poised to help doctors take control of when and how they interact
with medical sales reps and advance high-quality communication between the two

Jamie and Jilea Hemmings

The BestTyme app is designed for physicians.

With the BestTyme app, office staff can refer all sales reps to a central source where
physicians have set food preferences and available appointment times. This is a simple
yet powerful way to coordinate pharmaceutical sales visits and lunches and take control
of a busy practice while staying up-to-date on the latest advances.

As an added bonus, our data shows this simple trick can reduce clinic administrative
staff time by up to 10 hours per week.

“My administrative staff absolutely LOVE Best Tyme! Any time new reps call, my staff
refers them to Best Tyme so that they can schedule appointments directly with me,” one
[Chicago area] clinician said.

The BestTyme app is also designed for sales reps.

With the BestTyme app sales reps can enter the zip code they want to target and
instantly generate a full schedule for the day. The app adds GPS routing and food order
functions and even lets you update physicians as you go!

This is a simple yet powerful way for reps to optimize face-time with clinicians. Not only
can they minimize friction with office staff, they can address each client’s preferences
for time and setting to make for higher-quality interactions.

This app saves time for busy sales reps. One Fort Lauderdale rep said: “In less than 30
minutes, I scheduled five new appointments. The best part: I didn’t even make one call!”

Best Tyme was founded by life-science professionals

BestTyme was founded by four experts with a combined four decades of experience in
pharmaceutical sales and front-line medicine. The app was created with the goal of
reducing friction in the clinic for all parties.

The company’s mission is to use technology to enhance effective communication of
critical advances between two rapidly-advancing disciplines with a high-impact on
patient care.

Jamie and Jilea are pharmaceutical representatives with 25 years of combined
experience in the trenches who wanted to make their face-time with clinicians more
meaningful and hassle-free. As Jamie says, “Best Tyme improves operational efficiency

Dr. Anisio and Alexandra are a physician/administrator team with 20 years of combined
experience on front-line care who wanted to stay informed on pharmaceutical advances,
without losing critical efficiency in task-switching from patient care to scheduling.

Alexandra said, “Best Tyme has saved our practice hours a week in scheduling rep
visits. While we loved interacting and learning from the sales representatives before
Best Tyme, the planning took far too long.”

The Feb 1 launch of the Best Tyme app is a simple way for life-sciences professionals
to collaborate. With this life-hack both disciplines can structure interactions and
enhance quality communications on topics that matter to patient care.

For more information, log on to Isheka Harrison contributed to this story.

Zach Rinkins is an educator, former college administrator, and Associated Press award-winning multi-media journalist committed to transforming college students into emerging professionals. A sought after speaker, he drew from those experiences to write I Am College Material! Your Guide to Unlimited College, Career, and Life Success (Australia Publishing). You can connect with Zach on Facebook and Twitter at @ZachRinkins or


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