corporate america

How To Choose A Name For Your Business

How To Choose A Name For Your Business

By Victor Ochieng

One of the initial decisions you make when starting a business is choosing a business name. The name you choose for your business becomes your brand, hence your business identity.

If you’ve got all the money needed to outsource the services of a naming company, don’t hesitate. On the other hand, if you want to make the decision yourself, below are a few tips shared on BusinessCollective.COM by Adelyn Zhou, Founder and CEO at Alight Labs.

  1. Brainstorm

This is a very important step, and it requires that you let your mind run free. Think of some of the words you like; check through the dictionary; and look for words in other languages. You can as well take note of these words and phrases, be they names of other businesses or places.

  1. Test pronunciation, memorability and spelling

Once you’ve come up with a list of names you like, check if they’re easy to spell; whether they’re easy to pronounce and how easy it is to type them using a mobile device. Consider how memorable the words are and their first letter position in the alphabet. Consider the words in other foreign language to establish whether they mean something obscene.

  1. Check URL availability on social media platforms

At this point, you should be having some select words. Check if these words have already been used on social media platforms such as Twitter, Facebook, and Instagram among others.  Next, you should check whether a domain that suits your choice name is available since your website should have a fitting domain name. In some cases, you may find that all the names you would prefer have already been taken or someone is simply squatting on them. In such a case, you can append a word like “Group,” “Team” or “Labs” to it, whichever is in line with the nature of your business.

  1. Ask for opinions

Once you’ve narrowed down to a couple of names, ask friends or family which ones they’d choose. You can do it through social media, a mailing list or simply one-on-one.

  1. Carry out trademark search

If you’re planning to grow your brand into a major enterprise, you must consider conducting trademark search since you don’t want to be disappointed at a later date. You can begin by conducting a quick search on TESS to establish whether another company is already using the trademark you desire to register. Another important step is checking whether there is a business operating under a similar name within your locality, say city or state.

Once you’ve accomplished all the above, you can be confident that the name you come up with will be a good one for your business.


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