corporate america

Why Is Diversity Hurting Marvel’s Sales?

Why Is Diversity Hurting Marvel’s Sales?

By Dr. Sinclair Grey III

Here’s something that everyone should ask themselves – is diversity good for business? In other words, should people be afforded the opportunity to succeed in business without having to deal with the ugly face of racism, prejudice, and sexism? Sadly and shamefully, too many people still hold on the notion that white is right and diversity is wrong. Just look at some of the boardrooms throughout the United States, predominantly white men.

When corporate executives tend to blame lack of sales on diversity, we have a problem? A problem that needs to be addressed quickly from the business side and the consumer side.

Case in point – the VP of sales for Marvel, David Gabriel has come to the conclusion through reports that diversity is hurting sales. That’s right; sales have been failing since they have introduced female characters.

When asked about why and/or if diversity is hurting sales, Gabriel said “I don’t know that that’s really true, but that’s what we saw in sales. We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against. That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.”

As you can imagine, Gabriel’s comments faced serious backlash. However, he did say that diverse titles such as Miles Morales, Spider-Gwen, Moon Girl, Squirrel Girl, and Ms. Marvel will remain.

“So we’re not sure why he thinks diversity is the problem, as opposed to other issues that have captured national attention, such as the tone-deaf decision to portray Captain America as a member of Hydra, a Nazi allegory organization, or to portray Magneto, arguably the most famous Jewish fictional character in comic books, as also a member of that organization,” according to theGrio.


Dr. Sinclair Grey III is a speaker, author, and success coach. Contact him at or on Twitter @drsinclairgrey

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