black people and money

Dr Boyce Watkins: On the brainwashing of black children – You better get them first

Dr Boyce Watkins: On the brainwashing of black children – You better get them first

by Dr Boyce Watkins

Most of us have heard the term “brain washing.”  Typically, the term has a negative connotation, and rightfully so.  The idea of some person or entity controlling the mind of another person and influencing their actions certainly contains some highly sinister possibilities.

But here’s your problem:  Your kids are already being brainwashed left and right, and so are you:  The media feeds us crazy (and false) images of who we are, school systems tell us lies about our history, and many of us are deluded into becoming financially wasteful supporters of an inherently white supremacist system.

But what if we changed the game?  What if we were the ones who “brainwashed” our kids before the system got it’s dirty hands on them?  In fact, if our kids are going to be brainwashed, perhaps we should encourage them to love their own people, to embrace education, to make smart financial decisions and to be the best that they can be.

To help you with this task, we’ve created our Black Financial Flash Cards for children.  These cards allow you to drill drill drill financial literacy concepts to your kids until they know them COLD.  The cards feature images of black people doing business, with definitions of key financial terms that will give your child a financial literacy level that exceeds the average American adult.

I designed these flash cards for black children only and based the concepts on the 23 years I’ve spent teaching college students at five major universities.  The cards are an essential for any household seeking to put their kids ahead of the game.  So, rather than simply having our kids being drilled in football and basketball practice, we can also drill them on entrepreneurship, investing, wealth-creation and all of the other tools they are going to need to support their families.

You can check out the cards by visiting this link.   Use the discount code word “power” to get 20% off.  This will make a difference in your child’s life, I assure you.  It’s time that we change the game in our favor.


Dr Boyce Watkins is a Finance PhD and creator of the Black Millionaires of Tomorrow wealth-building program for children. You can learn more by visiting

black people and money

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