Every entrepreneur is a salesperson. No matter what title a person holds, the truth of the matter is every entrepreneur MUST always be in a position of selling. Even though many people frown on the title ‘salesperson,’ without sales, businesses won’t prosper. And if businesses don’t prosper, opportunities for employment do not exist. As soon as entrepreneurs realize that sales must be in their DNA (all day, everyday), the better their bottom-line.
Entrepreneurs who plan to fail accordingly and responsibility will not produce nor receive the fruits of their labor. Let me say it this way. Entrepreneurs who refuse to meet people regularly, network effectively, and follow up efficiently will miss their mark. Because there are so many products and services people can choose from, entrepreneurs MUST sell themselves professionally as often as possible. Please don’t get me wrong, I’m not suggesting you ask someone to purchase what you have to offer within every conversation, but you should engage a potential client/customer to the point they are asking for your business card.
Here are some ways in which you can keep your mind on selling, even when you’re wearing so many hats.
- Understand sales will keep you in business. It goes without saying that sales drives profit and without sales, your profit will decline drastically. Remember, sales is not a BAD THING.
- Ask yourself why you love your product or service. By identifying the passion for what you’re offering, the easier it will be to communicate it to others through your speech and body language. If you don’t love what you do, how can expect others to take you seriously?
- Determine the value of what you have to offer. If there’s no value, you’re not motivated to sell. No matter how many people you talk to, you have to BE EXCITED. You’re in business because you believe what you have to offer will benefit others. Act like it. It’s not about cockiness or arrogance; it’s about confidence.
- Keep business cards with you at all times. This should be a no brainer, but I’ve witnessed too many entrepreneurs miss sales because they don’t have cards with them. Business cards show professionalism. Remember, you’re a SALEPERSON.
Entrepreneurs are excited with they first decide to go into business. After they’ve been in business for a while, they forget how important it is to sell. Yes, it’s great to get referrals. It’s great to have more work than you can handle. But I caution you to never forget you’re a salesperson.
Dr. Sinclair Grey III is a speaker, author of The ABC’s of Making Business Networking Work For You and success coach. Contact him at www.sinclairgrey.org, firstname.lastname@example.org or on Twitter @drsinclairgrey