There’s nothing wrong with being aggressive in business. Let’s face it – without being aggressive, you won’t meet people, close deals, or stay in business long. Unfortunately, too many people have a bad taste of the word ‘aggressive’ when it comes to business. Why? Because they have a negative image of what being aggressive is.
Any entrepreneur and/or salesperson will tell you that deals don’t happen by simply waiting on people to come to you. You have to go to them. Call it showing the initiative or being confident in what you’re offering, the truth of the matter is that you have to go to people. You have to go after the sale. As my mentor told me years ago, ‘scared people don’t eat and scared entrepreneurs don’t stay in business long.
While coaching a client a few weeks ago, I dropped into his spirit that successful people are aggressive people. In other words, they visualize, they write out their visualization, and they implement it. Can we be honest for a moment and say that implementing a plan can be challenging? You’ll ask yourself questions like what if I get rejected, what if I don’t get any responses, and will people think I’m being too pushy? To all of those questions and many others not to mention, I answer with what do you have to lose? You will never know how great you can become unless you’re willing to step out of your comfort zone and become aggressive.
Here are some ways in which you can become more aggressive in your business in order to see positive results.
Initiate. Understand this – many people don’t want to be the initiator because of what it gives off. Fearful people will never reach their apex. Think on this – aggressive people have a plan and a purpose and are not afraid to go after it.
Ask questions. By asking the right questions, you’ll get the right answers. Even though my mother was not a business woman, she always told me, ‘there’s no such thing as a dumb question.’ Another way of saying it is asking questions leads to learning which will lead to getting.
Follow up. How many times have you heard that follow up is the key to closing the deal? Well, I would like to add this – aggressive people follow up with contacts because they see new contacts as potential clients/customers and sources of information. I cannot stress enough – follow up, follow up, and follow up.
In addition to the tips listed above, do the following:
Write down why you’re in business?
What’s your vision statement?
What do you want to accomplish?
Why should people buy your product and/or use your service?
Being in business will challenge you and stretch you. In many ways, it will push you to do what you never thought was possible.
FYI – Be aggressive and not pushy. Be confident and not arrogant. And be certain and no cocky.
Dr. Sinclair Grey III is a speaker, author of The ABC’s of Making Business Networking Work For You, and success coach. Contact him at firstname.lastname@example.org or on Twitter @drsinclairgrey. If you’re ready to take your business to the next level, go to www.sinclairgrey.org and fill out the contact form.