Restaurants that don’t value how important customer service is will quickly find themselves on the end of negative reviews. In addition to that, failure to provide above-average customer service is a good way to lose business.
I have to admit that I love going out to eat as often as possible. Why? Because I’m able to try different foods and experience something new. As a matter of fact, I like to judge a place where I eat not just by the food but by the service I receive.
As an entrepreneur and a connector of people, I like to refer my colleagues to great restaurants. I don’t expect anything from the restaurant in return monetarily. My goal is to have my colleagues experience the same great food and service that I experienced.
Unfortunately, many restaurants don’t truly understand how important it is to train their staff. Let’s face it – an untrained staff will do more harm to a restaurant than average food.
For a restaurant to be successful in their customer service, I would suggest the following:
- Hire people who are professional. That’s right; just hiring anyone who wants a job isn’t going to cut it. The one who greets and the one who serves are direct representatives of the establishment
- Make sure that the establishment is clean. No one wants to walk into a restaurant that is unkept. Good customer service means cleaning tables in a timely manner. No table should be left dirty for 5 minutes. No excuses. Remember, customer service and cleanliness go along way
- The waitstaff should know the menu and be able to offer suggestions. I’m not saying that they should have tried everything on the menu, but it does make sense for them to know what foods are good and what dishes are most popular. By doing this, the customer feels comfortable with ordering and sees the waitstaff as an expert. Little things mean a lot
- Know the importance of smiling. While everyone can’t be jolly all of the time, the truth of the matter is that frowning and looking upset has no place in a restaurant
Patrons of restaurants deserve good service. It’s not something that should be begged for. In a real sense, it should be expected. Providing consistent service will separate good restaurants from great restaurants.
Note: Excellent customer service and consistency are not limited to only restaurants but to every business.
Dr. Sinclair Grey III is a speaker, author of The ABC’s of Making Business Networking Work For You, and success coach. Contact him at firstname.lastname@example.org or on Twitter @drsinclairgrey