BY: John “Hennry” Harris
Miami Heat star guard Dwyane Wade has been preparing for his life after the NBA for some time and he has partnered with a company that was founded with the idea of creating innovative products that will enhance athletic performance.
MISSION was founded in 2009 by an elite core of athletes who wanted to create an innovation-based brand that is focused on helping athletes become more successful by offering solutions to problems athletes face in the heat of competition and training.
MISSION is positioning itself in the market by using science and real-life insight from some of the world’s best athletes to create products targeted specifically to enhance performance. This approach has spawned a new product category called AthleteCare.
“We’re not just passionate about performance. We’re perseverance pioneers. Because like you—we find a way. A way to push a little harder. To move a little quicker. To feel a little stronger.” -www.MissionAthleteCare.com
Dywane Wade’s partnership with the company was forged because MISSION was able to help him eliminate a problem that has plagued him throughout career. Speed, quickness and change of direction is a strength that anchors Wade’s playing style on the court, however he has always had an issue with slipping on the court. Wade needed a product that would help him continue to play at the highest level despite court conditions. The solution to Wade’s problem is Court Grip.
I tested the final formulas throughout the 2011 season and was heavily involved in the final applicator design and functionality. It needed to be effective, easy-to-use, and give instant results. We nailed it. I’ve also been helping over the last two years on the marketing side with unveiling it to ballers everywhere and, of course, using it whenever and wherever I play. It has been rewarding to see the unbelievable adoption of the product throughout the NBA and at all levels of play over such a short period of time.
Essentially, that is the mission of MISSION – help athletes to overcome obstacles in performance with innovative products that are easy to use.
Just like on the basketball court, D. Wade also acknowledges the importance of teamwork in business to be successful.
Balancing athleticism and entrepreneurship require teamwork from not only me, but from all my business partners. I can’t do this alone and it’s always great to be surrounded with people who have a shared vision for success. That brings results for me and my partners. I also take the lessons learned on the court into account as an entrepreneur. I approach every business decision or move like a play on the court.
Your successful business could be easier to start than you think. Use your expertise to identify problems and find a way to fix those problems. Solving problems is an excellent way to begin your championship run in entrepreneurship.