BY: John “Hennry” Harris
Could you imagine making a fortune from the comforts of your own home?
That is exactly what Linda Lightman, a 53-year-old eBay expert has done by turning her luxury consignment store, Linda’s Stuff, into a $25 million a year business.
“Most people don’t know that the average household has over 52 items worth over $3,000 just lying around their house ready to sell.”
“But you don’t have to be limited by what is in your home. Branch out. You can make money selling other items on eBay,” she added.
Lightman, a former labor and employment attorney in New York, says that her real venture into eBay started when she ran out of video games to sell so she started selling her own clothes, shoes and accessories.
“I was always so passionate about fashion and for me it was a no brainer,” she explained.
“Within weeks, my friends asked me to sell their clothes and so on. Word of mouth is a very powerful marketing tool and it spread quickly. I instantly knew I was on to something.”
In 2006, she was able to move Linda’s Stuff into a 5,000 square foot office that she is still in today, with her company thriving turning over an impressive $25 million every year.
Linda is living proof that money is there for the taking online if you learn what makes a good sell and points out that a pair of shoes is sold on eBay every two seconds in the US and a cellphone is sold every four seconds.
Linda Lightman has shared her top tips for becoming a top seller on eBay:
1. Do your research
Make sure to educate yourself on the market and make sure that there is even a market for what you are selling. It is also very important to research what similar items are selling for.
2. Pick a great user ID
This is something that Lightman actually wishes she did a better job of!
3. Use quality images and detailed descriptions
“It’s all about the picture. Remember the potential buyer cannot see or touch the item so he or she is relying on your image. Quality is key,” Linda noted. “You don’t have to be a professional photographer – I certainly was not when I started out. But you do want a crisp, sharp image.”
Lightman also says to make sure that you have a lot of pictures and put a great title. Be sure to “include the designer name, size, color, style and other identifiers that buyers would search for.”
4. Customer service is key
Clearly state the terms of payment, shipping and returns and be prepared to answer questions from potential buyers.
5. Be prompt and reliable
“Once the buyer has paid for the item, be prepared to pack and ship it quickly and in the manner agreed upon in your listing,” she said, advising that sellers should “pack the item nicely.”
6. Have fun
“Also, remember eBay makes selling on your smartphone incredibly simple, so get selling,” she added.
There are 25 million eBay sellers around the globe and has made more than $660 billion in sales in the 21st century.
So what are you selling?