Paula Deen has been under fire for posting a picture on social media with her son in blackface. Deen and her son were re-enacting the show “I love Lucy,” and thought it would be funny. Unfortunately, a lot of people didn’t think that her joke was funny and instead found it to be offensive.
Deen has apologized, removed the image and fired her social media manager. The strange thing about it is that the image was posted four years ago, before her first racial controversy, so did she have the same social media person then that she has today?
Watch the clip below and tell us what you think. So you know, this is how a corporate brand efficiently responds to controversy. You’ll want to keep this in mind as you build your own business.