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K. Michelle Becomes First African-American Brand Ambassador Of Jack Daniel’s Whiskey

K. Michelle Becomes First African-American Brand Ambassador Of Jack Daniel’s Whiskey

By Dr. Sinclair N. Grey III

Let’s face it – Black entrepreneurship is critical to the survival of the African-American community. Always depending on others to do for you will keep your dreams stifled. In addition to that, financial freedom, as well as financial security, will never be achieved. Why? Because the economic future of an employee lies in the hands of their employer.

Here’s something you need to know. When you’re successful in business, it’s important to partner yourself with other successful people. You have a brand and you have to use due diligence in promoting your brand. Failure to do so is a waste of time, effort, and money.

Entertainers work hard at pleasing the crowd during their performances. Not only that – they are pulled in every direction for endorsements. Think about it for a moment – any entertainer that’s popular in the public has a huge following.

Recently, it has been reported that Memphis songstress K. Michelle will be introducing her own Jack Daniel’s brand. In fact, she will become the first African-American brand ambassador of the whiskey.

According to Bossip, “Now after months in the lab, K’s new concoction with the Kentucky-based company is almost ready to hit stores nationwide.”

So what is the brand that K. Michelle will introduce? It’s Southern Peach and will be released this year.

Here’s some more good news about K. Michelle. “In addition to her alcohol, K’s also still planning to open her Puff & Petals lounge and restaurant in Atlanta’s Edgewood neighborhood.” No details are available for the opening.

Without a doubt, K. Michelle is using her name in a positive way. She’s doing what she loves. Don’t forget this fact – when Blacks create their own businesses, they are creating job opportunities for people in the community.

So the question is, will you be drinking K. Michelle’s new Jack Daniel’s Southern Peach when it becomes available?


Dr. Sinclair Grey III is a speaker, author, and success coach. Contact him on or Twitter @drsinclairgrey

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