black people and money

Levar Burton tried to raise $1M for Reading Rainbow, and now has $3.4M

Levar Burton tried to raise $1M for Reading Rainbow, and now has $3.4M

By: Krystle Crossman

LeVar Burton had one goal in mind when he started his Kickstarter campaign. He wanted to get his beloved show Reading Rainbow back on the air. It had been cancelled due to lack of funds. He set a goal of $1 million over the period of a month. He reached $1 million in just 11 hours. Now, less than a week later, the amount has jumped to $3.4 million. He has set a new goal of $5 million. The funds should not only bring the show back but keep it around for quite a long time.

Burton sat down with and spoke about the show and what his hopes were for the future. He said that he was completely shocked at how quickly his original goal was reached. It is overwhelming in a good way. He feels that people are willing to donate so much to the cause because they know how much it helped them when they were children and want the same for future generations. Reading Rainbow premiered in 1983 and helped countless amounts of children learn how to read and also taught them love reading.

During the interview, Burton joked about having the catchy Reading Rainbow theme song stuck in his head. He was asked if he has ever had complaints from people because they couldn’t get the song out of their head either. He laughed and said that yes, as a matter of fact, he does.

Burton is offering different rewards for donations at different levels. One of the biggest prizes is dinner with Burton and the chance to wear his visor that he wore on Star Trek: The Next Generation. He said that no one has pledged the $10,000 for that reward but have pledged $10,000 to sponsor schools and reading programs.

The money that is raised in the Kickstarter is going to be used to fund the new online Reading Rainbow. Right now they only have a Kindle and iOS version and Burton wants to branch out to many more platforms.


black people and money

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