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How To Make Money Off Your Story

How To Make Money Off Your Story

By Ryan Velez

We live in an age where bolstering your career comes in a variety of different metrics. It’s not all just about your skills or your expertise, people want a brand that they feel trust in, as well as feel, is of a high quality. Authenticity has become its own currency. Think about it, how many professional coaches, speakers, or other professionals lead their work by sharing some of their stories? A recent Black Enterprise article covers ways to turn your story into financial gains for the short term, and bolstering your profile in the longer term.

As a start, there is much opportunity for a story in the crises and conflicts you’re gone through throughout your career. Your struggles make for great teaching opportunities: the cornerstone of any good business success story.  Black Enterprise provides a list of potential prompt questions you can ask yourself to figure out what the cornerstone conflicts are in your story.

  • Describe one challenge that you faced along your journey.

  • How did you overcome the challenge?

  • Describe your feelings during that time (e.g., confused, afraid, rejected, stuck, angry).

  • Turn your feeling and emotions into a teachable moment. Describe the moment when you realized it was time to change. Did you challenge any societal myths, misconceptions, or break any rules?

  • How can you help someone avoid the pain or disappointment you felt?

  • What are three lessons learned you can share from this experience?

  • Why is this message so important? What result or outcome can they expect?

  • Describe one challenge that you faced along your journey.

  • How did you overcome the challenge?

  • Describe your feelings during that time (e.g., confused, afraid, rejected, stuck, angry).

  • Turn your feeling and emotions into a teachable moment. Describe the moment when you realized it was time to change. Did you challenge any societal myths, misconceptions, or break any rules?

  • How can you help someone avoid the pain or disappointment you felt?

  • What are three lessons learned you can share from this experience?

  • Why is this message so important? What result or outcome can they expect?

At this point, you need to craft a platform to share your story on. Start by finding out who your audience is. What are the issues hurting their chances to find success? After doing this, find ways to weave bits of your experience into a narrative that empowers them. Remember, it’s not about talking about yourself, it’s about using yourself to inform others. After you do this, the time has come to put together the content that shares this story. You can start with simple shareable content like lists, videos, how-to articles, and even memes (Yes, memes). At this point, the audience begins to trust you, and you can start putting paid content like webinars and courses.

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