by Dr. Boyce Watkins
I just received a copy of the Costco Christmas card from Yolanda Spivey, a writer who talks a lot about corporate racism. Yolanda is also the person who wrote the article about how she couldn’t get a job, but once she changed her name to “Bianca White,” she was suddenly getting a slew of phone calls. Her article was read by over 200,000 people and led to her being featured on the Tom Joyner Morning Show, primarily because there are hundreds of thousands of black people who can’t get jobs in corporate America.
If you’ll notice, this Christmas card doesn’t feature anyone who appears to be black. If you see a black person, please let me know, because I don’t see one in this image. The fact that a corporation can send out a Christmas card year after year, without a second thought about its lack of diversity tells you what black people are up against in America’s racially-exclusive economic engine: No one wants to hire us and no one is going to make them do it.
It’s quite shocking . Every year I look to see if a Black face has been added to the sea of corporate employees at Costco and every year I’m disappointed. It’s a clear reflection of corporate offices across America. Yes, there is diversity as I see a number of women and other people of color, but Blacks are certainly missing from the equation.
Here is what this card should be saying to you: “We don’t want you here, we don’t want to hire you. We are stunned that you continue to give us your money even though we don’t even think about giving any of that money back. You’re fools for not supporting your own businesses and giving to your own companies.”
Well, of course, that’s my interpretation. But it’s not as if you can disagree with me. Most of us understand that if black people do not take the advice of financial leaders like Dr. Claud Anderson and learn to create our own businesses, we’re economically doomed. If you had a choice between hiring someone who looked like you and came from your own community vs. hiring someone from outside your own community, what would you do? That’s what I thought.
I’ve said it all through our New Paradigm forums and I’ll say it again: Every black child should be taught to run their own business. This is a fundamental tenet of black economic survival.
Dr. Boyce Watkins is a Finance PhD and the founder of the Your Black World Coalition and author of the book, “Black American Money”. To have Dr. Boyce commentary delivered to your email, please click here.
PS: For those who want to argue the details about the woman in the front or the man on the right, a closer look will show that he appears to be Indian and the woman appears to be Asian. But even if they were both black ,which they are probably not, would that REALLy make a difference? If you think so, then you’re a fool.
Here is a blown up version of the image below for those who want to find an excuse for Costco: